Economic Themes (2013) 51 (3) 5, 499-514

APPLICATION OF AHP METHOD IN THE SELECTION PROCESS OF THE OPTIMUM DESTINATION OF ETIHAD AIRWAYS


Kristina Budimčević, Predrag Mimović

Abstract: Selection of the optimal new destinations is one of the crucial decisions of every airline today. This decision essentially determines the future profitability of its overall business. It is, in fact, the multi-criteria decision problem whose complexity requires special attention. Recently, a number of models and techniques have been developed regarding this issue. This paper uses the Analytic Hierarchy Process (AHP) and Expert Choice software package in making decisions and choosing the destination which will largely satisfy the defined criteria.

Keywords:  multi-criteria decision problem; selection of new airline destinations; decision making process; Analytic Hierarchy Process (AHP);Expert Choice.

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