Economic Themes (2010) 48 (4) 4, 531-545


Aleksandar Grubor

Abstract: Contemporary economies, especially those of countries with welldeveloped markets, are increasingly becoming service economies. The transition from industrial to post-industrial society has significantly altered the nature and structure of aggregate supply, where a growing share is taken up by services, at the expense of once dominant supply of physically tangible, i.e. material products. Furthermore, the supply of a multitude of tangible products represents the integration of products and services into a unified and original offer, meeting the needs of other suppliers as well as final consumers. Service economy is recognisable by the relationships established and developed between service providers and consumers, unlike industrial economy, predominantly oriented on manufacturing products and achieving results on that basis. In industrial economy, consumers’ standard is measured by the amount of products available, whereas in the service economy the emphasis is placed on the consumers’ quality of life, i.e. on changes in their state of mind or state of affairs.

Keywords:  Marketing; services; service economy

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